A placeholder is an area on the design where end-users place their logo or image. When the user resizes or moves the image, it doesn't go outside of this box. Instead, it is zoomed and cropped according to the placeholder boundaries.

Let's assume that you have already created a placeholder and need to set up its behavior. To perform this, select the placeholder, click the Behavior tab, and expand the Placeholder group.

Placeholder content

Content

A placeholder may be either empty or populated with an image. To add an image to a placeholder, you can use the Content toggle. If you turn it on, a file selection dialog appears. The image you insert as the content becomes a part of the design. A user can replace it, but even if they don't change this image, it will become a part of a print file when the design is rendered.

Stub image

When the placeholder does not have any content, it may either be completely blank or display a stub image - an image that encourages users to insert some content. The stub image is visible only in the editor. If the user does not insert anything, the placeholder will behave as an empty element - no image is rendered on the print file.

Content behavior settings

On the Behavior tab, you can also configure how the content inside the placeholder should behave.

Prevent blank space

This setting determines whether the content can be reduced or shifted so that an empty space appears inside the placeholder.

As a rule, this setting makes sense for almost all photo products, especially if there is some kind of décor around the placeholder. However, you should never use it for logo placeholders because it will always truncate some portions of the logo unless it has the same aspect ratio as the placeholder.

Horizontal/vertical alignment

This setting determines how the content should be placed inside the placeholder if their size and aspect ratio do not match. This setting mainly concerns insertion behavior. The user can always move the content on their own.

Initial resize

This setting determines what to do with the content size when inserting:

• The Fill mode resizes the content to fill the entire placeholder, even if part of the image turns out to be clipped. As a rule, it is used for photo products together with Prevent blank space.
• The Fit mode fits the content to the placeholder's bounds. This behavior is well suited for logos.
• The Original mode inserts the placeholder in the original size.

Linking placeholders

Sometimes you may need to fill in the same content in several placeholders at once. For example, when you have a logo in the header and footer, the same photo on several pages, or you make a backdrop with logos.

To do this, you can use the Link id property. If you have several placeholders on your design and they have the same Link ID, then the content is inserted into all of them at once.

Examples

Now, let's look at how you can configure two types of placeholders: logos and photos.

Logo placeholders

When you create a placeholder for a logo, you may want to set the following settings:

1. Initial resize to Fit.
2. Both alignments to Center.
3. Turn Prevent blank space off.

Additionally, if you have several placeholders for the same logo (e.g. in a footer and header), you need to set the same value as Link ID, for example, Logo 1.

Photo placeholders

For a photo placeholder, you may want to set the following settings:

1. Initial resize to Fill.
2. Alignments - as per your design. Leave it on default settings if it doesn't matter.
3. Turn Prevent blank space on.

It is also a good idea to add a stub image like "Add your photo here" or something like that.