**FAQ - How is Wide Format Pricing Calculated?**

**Pricing Stock by Square Feet**

When pricing by square feet, all scales will use a square foot value. (i.e. markup scales, price scales etc.)

Costing by square feet can be done in 2 ways:

Cost is entered as a per square foot cost. Price per is entered as 1.

- If the supplier gives you a square foot cost, enter it in.

- If the supplier gives you a roll cost, you divide by the total square feet of the roll

**To calculate:** (cost / ((width “inches” / 12) x length “feet”)

Cost is entered as a total roll cost. Price per is entered as the total square feet of the roll.

- If the supplier gives you a square foot cost, multiply it by the total square feet of the roll

**To calculate:** (cost x ((width “inches” / 12) x length “feet”)

- If the supplier gives you a roll cost, enter it in.

**Calculations on a Job**:

Stock on a wide format job is calculated off run size plus leader and trailer, so it is important to enter information correctly. When using square feet, you must enter the roll width as the first value to ensure you are covering any waste. If you enter just the size of an item, you are only calculating stock for the item not including waste. The second value to be entered would be the size of the item (with or without bleeds depending on how you want to calculate) that is not being run across the width.

The up field will be the number of items you can fit across the width and will be used to figure out how much length is required to produce the total quantity.

**To calculate: **((Run Size Width “inches” x Run Size Length “inches”) / 144)) x (Total Quantity / Up) + (((Leader + Trailer) x Run Size Width “inches”) / 144))

i.e. If you are printing one 24 x 36 poster on a 50” roll, the run size would be 50 x 24 because the 36” side is run across the 50” side to use as much as the width as possible. There is only one poster so the Up would be 1 and the total stock required would be:

((((50 x 24) / 144) x (1 / 1)) + (((12 + 12) x 50) / 144))

If you are printing two 24 x 36 posters on a 50” roll, the run size would be 50 x 36 because two 24” posters can run across the 50” side to use as much of the width as possible.

((((50 x 36) / 144) x (2 / 2)) + (((12 + 12) x 50) / 144))

If you are printing four 24 x 36 posters on a 50” roll, the run size would be 50 x 36 because two 24” posters can run across the 50” side to use as much of the width as possible.

((((50 x 36) / 144) x (4 / 2)) + (((12 + 12) x 50) / 144))

**Pricing Stock by Linear Feet**

** **

When pricing by linear feet, all scales will use a linear foot value (i.e. markup scales, price scales etc.)

Cost is entered as a per linear foot cost. Price per is entered as 1.

- If the supplier gives you a linear foot cost, enter it in.

- If the supplier gives you a roll cost, you divide by the total linear feet of the roll.

** To calculate: **(cost / length “feet”)

Cost is entered as a total roll cost. Price per is entered as the total linear feet of the roll

- If the supplier gives you a linear foot cost, multiply it be the total linear feet of the roll

**To calculat****e:** (cost x ((width “inches” / 12) x length “feet”)

- If the supplier gives you a roll cost, enter it in

** **

**Calculations on a Job:**

Stock on a wide format job is calculated off run size plus leader and trailer, so it is important to enter information correctly. When using linear feet, you should enter the roll width as the first value. The waste is already included in the width cost so typing something incorrectly will not affect the cost. The second value to be entered would be the size of the item (with or without bleeds depending on how you want to calculate) that is not being run across the width.

The up field will be the number of items you can fit across and will be used to figure out how much length is required to produce the total quantity.

((Size Length “inches” / 12) x (Total Quantity / Up) + ((Leader + Trailer) / 12))

i.e. If you are printing one 24 x 36 poster on a 50” roll, the run size would be 50 x 24 because the 36” side is run across the 50” side to use as much as the width as possible. There is only one poster so the Up would be 1 and the total stock required would be:

((24 / 12) x (1 / 1) + ((12 + 12) / 12))

If you are printing two 24 x 36 posters on a 50” roll, the run size would be 50 x 36 because two 24” posters can run across the 50” side to use as much of the width as possible.

((36 / 12) x (2 / 2) + ((12 + 12) / 12))

If you are printing four 24 x 36 posters on a 50” roll, the run size would be 50 x 36 because two 24” posters can run across the 50” side to use as much of the width as possible.

((36 / 12) x (4 / 2) + ((12 + 12) / 12))

** **

**Pricing for Printing**

Pricing for the printing and ink portion is calculated off the flat size, so it should be entered as either the finished size plus bleeds or just the finished size depending on how you want to price it. The price per square foot is selected based on the total flat size square feet.

((Flat Size Width “inches” x Flat Size Length “inches”) / 144)) x Total Quantity)

The price per square foot for ink calculation is:

(ml per square foot x price per ml)